Social Media Automation. Can it Go Wrong?

Are you running a small business and social media automation sounds like a great idea? After all we all have so little time and jump at any little trick that can free up a bit of it? Scheduling posts is such a great idea to keep on the top of it especially in cases you know you are not going to be online or you struggle to post on a regular basis. But social media automatization can also go totally wrong… Lets’ have a look.

social media automation

Social media is crucial for many businesses nowadays. There is no way around it. You may love it or you may hate it. But in order to attract as many clients as possible, you will end up posting statuses away just like everyone else in this competitive environment. Social media is a space designed for human beings to interact. Not a space for robots… But it feels like there is an awful lot of robots out there…

What do I mean? I mean the situations, where you get automatic messages after publishing blog post, automatic likes after you posted something and automatic welcomes. These messages feel so impersonal. Where is the human being behind these messages? Precisely, nowhere. Many businesses use numerous apps where they can automatize their social media interaction but these apps will never replace actual person.

Let’s mention an example: I have recently written a post and uploaded it to LinkedIn. I received about 20 messages from different people all saying the same thing: GREAT POST. Nothing else, nothing more. How many of these people have actually read what I wrote. Most likely none of them.

But how does it feel from client’s prospective? It feels totally anonymous, distant, non caring. Off-putting in a sense. I believe that social media marketing should be about making connections in real time, interaction, making customer or business partner feel special and worth your time. Marketing is about standing from the crowd and being unique. There is a lot of competition out there. Why to lose client by impersonal communication?

What do you think about social media automation trends, which ones are your and which ones do you hate? I would love to hear your experience.

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20 Responses

  1. You made a great point about social media. I’ve had those inboxed messages before myself. They say great post ect.. All of us have our own way of expressing ourselves and it is nice when someone really reads our work. You can tell who reads it and who doesn’t. I loved this article and your photography is wonderful. xx http://www.bauchlefashion.com

  2. Renee
    | Reply

    I used to use crowdfire to reply to people who had followed me on Twitter. I thought it was a nice way to say hello to everyone. It didn’t take me long to figure out that was a bad idea. People want REAL interaction. I love having followers, but if they are not following because they want to see my content, what is the point? I am an extrovert and I do this because I LOVE people! So interacting, for real, is something I love doing. Great post!

    • lindabettsphotography
      | Reply

      I agree, it is important to get the word out there and it is just ggod to know what ways look genuine and which ones not and be picky with what you choose.

  3. Feer Vega
    | Reply

    I believe that by expanding your business with the help of social media you’re basically creating a brand, which in my opinion should represent you as a person. You should portrait your business as you portrait yourself, by making posts that sound friendly, like you’re talking to the person who’s reading. 🙂 x

    fadedcoulture.blogspot.com

    • lindabettsphotography
      | Reply

      Totally, you need to connect to people. You need to make them feel that they can relate to you. Just simple think like adressing people you talk to with their name makes a massive difference.

  4. George
    | Reply

    So true. I hate automatic messages. I guess you’re right though, people don’t have enough time to be personal with every follower and interaction! 🙁

    • lindabettsphotography
      | Reply

      It is hard, but manegable. I follow Jasmine Star blog and she answers everyone with personal message and she has hundreds of thousands of folloewers. I am sure it’s her team helping her as well, but it feels like a real interaction there.

  5. Pam
    | Reply

    Very valid points. I agree and feel that social media should be used as a time to connect with your readers/clients!!

    • lindabettsphotography
      | Reply

      Yeah, it is about spreading the word but also being unique. Hard combination to achieve, I know. 🙂

  6. Michael Huxley
    | Reply

    It definitely can if you don’t keep a careful eye on it. I had a tweet & FB post scheduled about how to spend your time in Paris a little while ago, it was a great and upbeat post and very popular with readers, but I had scheduled some promotion on the day after the Paris terrorist attacks, and that could have been horribly insensitive if I hadn’t realised and changed the automated SM promotion. Automation can be great, but it doesn’t mean you can just forget about it and take your eye off the ball.

    • lindabettsphotography
      | Reply

      That’s right. Automation is a great thing but you have to keep an eye on it. 🙂

  7. Katja
    | Reply

    In my opinion, it is very hard to write a ‘personal’ automated message, but it is possible. If I had a company myself, I would definitely try to personally reply to my clients.

    • lindabettsphotography
      | Reply

      Exactly, little personal message goes very far!

  8. I totally agree! I feel that social media is about building relationships and about real time interactions. I do see why people use automation. Social media can be at times so overwhelming. I only use automation such as buffer or latergramme, but I never use automation for my responses. I reply to each of my comments, emails,private messages, etc.

  9. Celina
    | Reply

    I agree that these can seem really fake. I hate when I get an automated Twitter message asking me to like a Facebook page. The only Twitter message I appreciate is one that invites me to join a Facebook group, which is beneficial to both parties. Thanks for the good read!

    • lindabettsphotography
      | Reply

      Exactly, such message feels not genuine, it feels like it is only about amount of following and it should not feel that way.

  10. Sophie Blakemore
    | Reply

    I hate automatic replies when I follow someone on twitter.
    To be honest – and I don’t want to sound ungrateful – I don’t care if they care. After all, I benefit from following them.
    Also, as you said, it’s a standardised message. It doesn’t make me feel good about myself. It makes me feel like they can’t be bothered treating me as a person.

    • lindabettsphotography
      | Reply

      I totally agree Sophie.

  11. sabrina
    | Reply

    Personally, I don’t use them for my blog and social media nor for my clients: internet public is more and more aware and able to recognize when a message is authomatic and when it’s not. Moreover… my blog Readers and commenters are required to prove they’re not robots. So… how can I ‘robotize’ my message to them? 🙂
    Thank you for sharing this post.

    • lindabettsphotography
      | Reply

      Great, you seem to do all the right things. 🙂 good luck.

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