Are you running a small business and social media automation sounds like a great idea? After all we all have so little time and jump at any little trick that can free up a bit of it? Scheduling posts is such a great idea to keep on the top of it especially in cases you know you are not going to be online or you struggle to post on a regular basis. But social media automatization can also go totally wrong… Lets’ have a look.
Social media is crucial for many businesses nowadays. There is no way around it. You may love it or you may hate it. But in order to attract as many clients as possible, you will end up posting statuses away just like everyone else in this competitive environment. Social media is a space designed for human beings to interact. Not a space for robots… But it feels like there is an awful lot of robots out there…
What do I mean? I mean the situations, where you get automatic messages after publishing blog post, automatic likes after you posted something and automatic welcomes. These messages feel so impersonal. Where is the human being behind these messages? Precisely, nowhere. Many businesses use numerous apps where they can automatize their social media interaction but these apps will never replace actual person.
Let’s mention an example: I have recently written a post and uploaded it to LinkedIn. I received about 20 messages from different people all saying the same thing: GREAT POST. Nothing else, nothing more. How many of these people have actually read what I wrote. Most likely none of them.
But how does it feel from client’s prospective? It feels totally anonymous, distant, non caring. Off-putting in a sense. I believe that social media marketing should be about making connections in real time, interaction, making customer or business partner feel special and worth your time. Marketing is about standing from the crowd and being unique. There is a lot of competition out there. Why to lose client by impersonal communication?
What do you think about social media automation trends, which ones are your and which ones do you hate? I would love to hear your experience.